Why Google Analytics?

Simply put, Google Analytics is FREE, packed with features that really give you a great insight into your traffic and lets you track goals which is integral to measuring the Return on Investment (ROI) of any marketing campaign.

Google Analytics helps you:

• Collect & manage data

• Consolidate the data you collect

• Analyse data & create reports

• Use the data in real time via alerts & remarketing

You can examine the data you collect from a variety of perspectives, like if you would like to know the proportion of your traffic are accessing your website from a Iphone, Android, Tablet or Desktop, something that is quite valuable if you are on a budget and are trying to decide which platform to develop an app for. The other features which we will look at will ensure that the value of having this, or any similar analytics platform, installed on your website is quite self-evident.

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