The First Impression

You never get a second chance at a first impression, and from a website point of view, this is true. What’s also true is that your website should compliment and tangibly contribute to achieving your business objectives.

The days where you could just have an informational, static website are long gone, smartphones & mobile devices account for over 90% of internet traffic these days. This is an unprecedented opportunity for your website to help transcend the barrier and turn a visit into an enquiry.

Its not really that expensive either, with a customizable Content Management System like WordPress, we create websites for under 5,000AED for clients, fully integrated with latest-generation functionality like in-page pop-ups, newsletter submission forms, blogs and video integration and a lot more..

If you are interested then get in touch with us by clicking here

Important Features

Well here are some of the means that can help you convert more visitors:

Analytics

If you do not use analytics to examine and interpret your website traffic, then you are depriving yourself of a huge cache of vital business intelligence. You can extrapolate so much information about your visitors, their demographics, geographic location, behavior on the site, conversion ratios and a lot more. This information is THE lifeblood of your business online particularly when allocating resources to digital marketing.

Case Study:

An online retailer allocates a budget of 22,000AED per month on digital marketing, primarily via a google adwords campaign, and relies on the information provided by the Adwords platform. Although sales are good and justify the expenditure, we integrate google analytics and find that a significant proportion of their traffic and sales are coming from Arabic speaking users. Knowing this we tailor new campaigns and landing pages to cater to this language requirement, and concentrate a separate campaign to specifically target Arabic speakers whilst also integrating remarketing pixels (available via Google Analytics) with a Display Network campaign offering a small discount via voucher code.

Blog

A blog is great way of ensuring your website stays fresh with relevant content, posts should contribute to the lives of website visitors.

Stuck for topics? Set up webmaster tools and examine what search engine queries are bringing you traffic, have a look at the average position of your website on the search results for keywords which are directly linked to your business.

For example, an audio equipment rental company might notice people are arriving to their site after searching for JBL Speakers, but their average position is pretty low, a couple of articles on specific models which are littered with relevant keywords might help push that position up a few notches, this could even be coupled with a contact form directly on the page or a pop-up with an appealing call to action!

Landing Pages

Landing pages are designed to maximize the data captured or conversions, these are tailored to campaigns and are vital in any online marketing campaign. Sadly, many of the clients we work with often work with web design companies that provide them with a static website, and if they want to make any changes (like adding a landing page, or editing content) they are forced to go back to aforementioned company and are blackmailed for a service fee.

A decent content management system ensures you maintain control over your own website, and allows you to use tools to increase sales and keep up with your competitors. This extends from landing pages to in-page popups and more.

Landing pages help you analyze your traffic, instead of having all of your pages on the same page, you can create specific pages for use with digital marketing & social media campaigns, and monitor conversions on them, analyzing the visitor data to the specific pages to determine more accurately the characteristics of your target market which can contribute to a more effective marketing effort.