Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!), so here are some of our picks for marketers of all stripes.

See something that strikes your fancy? Come join us from November 8-11 in Boston. To celebrate all these sessions, we’re giving $200 off All-Access Passes if you registered before the end of this month. Just use the code FIRST100 when you register.

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer

For the Email Marketer

Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email

You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. 

Today, you need to know the decision-making shortcuts people use when they encounter your email — those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another.

Discover the 10 hacks that will get your target to open, read, and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.

John Bonini, Growth Director at Litmus: The Evolution of Email Spam: What Your Subscribers Expect and How You Can Deliver It

Having permission only gets you so far with your subscribers nowadays. According to a Litmus survey of over 1K people, 40% said they’re spammed by brands they subscribe to and/or buy from.

Relevance is often talked about in mythical terms. What exactly is it, and how can we, as marketers, ensure it? In an attempt to lift the veil a bit, John Bonini is prepared to share some of Litmus’ secrets that have helped them ensure a more relevant experience for their subscribers.

Along with tips on setting expectations, personalizing the subject matter (not the subject), and writing compelling copy that sells, this presentation will also delve into data of more than 13 billion email opens tracked by Litmus to provide further insights.

For the Content Creator

Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D

Content marketing success today, seems defined as “you get what you pay for.” Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion.

The good news: There’s a proven method. A 3-D mix of organic curation, creative production, and promoted connections. Mix all three properly and get the ROI you demand from your content marketing investment.

Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage

It is statistically proven that one of the top challenges content creators face is the constant act of creating new and original content. But what if you could create once, and benefit endlessly? That is the power of upcycled content.

For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. Releasing new upcycled content saves time for the creator in having to come up with something new, while attracting a new audience native to the medium and format. It’s a win-win — both for the content creator and the audience that craves information in its desired format.

For the Conversion Rate Fiend

Oli Gardner, Co-Founder at Unbounce: The Conversion Equation

What if a mathematical equation existed — an equation so complex and masterful, that it can calculate whether your marketing will work, or if it will fail? What if that equation could be understood by folks like you and I?

At INBOUND 2016, Oli Gardner will unveil the most ridiculously complicated equation you’ve ever seen. He’ll unpack “The Conversion Equation” into a sequence of tens of smaller formulae you can use to plot your place on “The Master Conversion Map”: a marketing ultrasound that represents your business optimization to-do list for 2016.

David Darmanin, CEO at Hotjar: 9 Things You Can Do Tomorrow to Make your Website Start Converting

Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. But if you’re not building it for your visitors, it’s useless. You have to give the people what they want, not what you think they want.

In this session, Hotjar CEO and Founder David Darmanin will show you nine ways to use easily obtained data and feedback to turn your website into your agency’s highest performing salesperson.

For the Analytical Mastermind

Christopher Penn, VP of Marketing at SHIFT Communications: Building the Data-Driven Customer Journey 

Do you understand the path your customers take toward conversion? Would you know if your customer journey were out of sync with your marketing operations?

In this session, you’ll learn what the best practice customer journey is for your industry, how to find your specific customers’ desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.

Jon Meck, Technical Marketing Manager at LunaMetrics: Go Beyond Hit Counting – Making Analytics-Informed Marketing Decisions 

This session offers concrete takeaways and goals for your organization to become more “data-driven.” Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and hyper-customize Google Analytics to your specific organization and its goals (both micro and macro).