[ad_1] Tiny Targets for tiny spaces Target announced they will be veering away from their superstore strategy at least for a while. Fear not, Target isn’t closing; instead, they will be opening 15 new mini-stores in urban areas where Target-loving customers have previously been traveling large distances...

01 January, 2016
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"Is that guy wearing leggings?"

"We should start a business selling male leggings."

That's all it took. One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand.

31 December, 2015
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ThinkstockPhotos-483426432-655592-edited.jpgNot everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course.

Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer's journey.

31 December, 2015

[ad_1] It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past August: ...

31 December, 2015

[ad_1] It’s that time of year With each New Year comes a new sense of renewal. Renewal of hope, renewal of goals, and renewal of inspiration. It can be difficult to keep in the mindset of actively pursuing hope, goals, and inspiration. But, to keep in...

30 December, 2015
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Working from home is awesome ... right up until the cat throws up on your computer. And your neighbor -- who you can only assume is building a time machine -- starts firing up all sorts of power tools and noisy machinery across the street. 

For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.

30 December, 2015