[ad_1] Snakes on planes? Nah, just robots on ships A critical position on any cruise ship is the concierge. The concierge makes sure everything goes according to plan: if you need directions, advice, a lounge chair or even the weather forecast. Whatever the need it’s just...
[ad_1] The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce...
[ad_1] Have you ever deleted an app from your device because it sent you too many push notifications? Or wondered why your latest flight info is popping up as a text message, rather than in your digital wallet? Bad messaging channel choices, that’s why. Mobile...
[ad_1] While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or...
[ad_1] Is Google+ really the ghost town people joke about? If you were to compile a list of today’s top three social media sites, you’d probably draw from a group of places such as Facebook, Instagram, Snapchat, Twitter, Tumblr, or YouTube—and you’d be absolutely right. In...
[ad_1] As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails. As consumers, we receive transactional...
[ad_1] Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder of Petovera, says, “The rise...
[ad_1] Politicians do it all the time. So do other public figures. Heck, even my doctor does it when she wants to make sure I believe her opinion. What is it? Psychological tricks that influence our attitudes and behavior towards them. Ever noticed how they always use gestures that show open...
We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs.
People don't like change. It's a battle to get someone to switch to an unknown brand.
We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs.
People don't like change. It's a battle to get someone to switch to an unknown brand.
