[ad_1][NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]A product launch is one of the most stressful...
[ad_1]Instagram stories are here, and then they’re gone.They only last 24 hours, so if you want to get results from them, they’d better be good.Instagram stories were one of the platform’s very first Snapchat-like features, which have since exploded into popularity.They garner a massive...
[ad_1] Real talk: how long have you been waiting for a holodeck?Not 3D TV, coolest news of 2010, fastest punchline of 2017. Not even virtual reality as it stands, because as it stands VR is teetering between genuine next-level tech and a gimmick of the...
[ad_1]April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April,...
[ad_1] With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the way we watch our favorite shows. It has also become a prime force in our daily lives — integrating into...
[ad_1]Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads.Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in...
[ad_1]Average ads aren’t ideal. No one’s happy with sloppy creative.But on Facebook, they’re not a deal killer.Instead, your targeting is.It’s the beginning and the end. The single biggest determining factor that influences results.Which then includes what you’re going to pay, too.Here are 7 behavioral targeting...
[ad_1] Grab the pitchforksAjit Pai, chairman of the Federal Communications Commission (FCC), announced his plan, called Title II, to to limit the agency’s regulation of Internet service providers (ISPs), spelling bad news for net neutrality. This announcement is causing quite an uproar in the tech...
The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels.
For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more?
[ad_1] Creativity (cre·a·tiv·i·ty)krēāˈtivədēnounthe use of the imagination or original ideas, especially in the production of an artistic work.Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like...
