[ad_1] It’s hard to argue that split testing (also know as A/B testing) is changing the face of marketing. According to Unbounce, 44% of online businesses are using split test software. And software products like Unbounce and Visual Website Optimizer are making it ever easier....
[ad_1] In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.He is a Marketing Director, and since 2008 he has tried absolutely everything in order to learn precisely...
[ad_1] Share Tweet Share Share Email Social media has influence over consumerism With the presence that social networks and social media have in our lives, it is difficult not to be influenced by the information that we are inundated with day in and day out. As a result, these mediums have...
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
[ad_1] It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for our company?” The fact is, you have a lot on your plate. From new product launches to generating interest to reaching new markets...
[ad_1] In June, I started a free webinar series for beginner, intermediate and advanced advertisers. The goal was to segment these groups so that I...
[ad_1] Pinterest is consistently growing, and it’s a great platform to share content on.Due to the long lifecycle of pins, tons of content that is shared is designed to be evergreen, meaning that it will stay relevant for long periods of time. This is a...
[ad_1] Share Tweet Share Share Email Don’t let the door hit you on the way out An old colleague of mine used to say (not to me specifically), “We’re not getting paid to get along.” I understand that point to a degree. The work is what counts. But do you really...
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.
So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.
[ad_1] If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your...
