[ad_1] AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste of money. In this post, I’ll teach you 8 mistakes that could be frustrating your AdWords efforts. I’ll also...
[ad_1] Not every Facebook announcement is memorable. Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit...
[ad_1] Today, good enough, isn’t. For years, you’ve been dealing with over 2 million blog posts published each day. And if that wasn’t bad enough, 55% of your site visitors are leaving within the next 15 seconds. Here’s why your next blog post is going to fail (unless...
[ad_1] Making it more user-friendly In an age of communication where subtlety and tact are going by the wayside, PR endeavors are likewise seeing an increase in use. Though one might expect this paradigm shift of Subway or REI, an unlikely participant has emerged: Reddit. Pick your...
Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
[ad_1] Generating new sales leads and acquiring new customers are the biggest obsessions of every sales team and startup founder. Companies spend big money on lead generation, PPC ads, social media marketing, sponsored posts, content marketing, and other varieties of inbound lead generation techniques to...
[ad_1] Smartphone zombies.Smombies.Mobile introverts. Call them what you wish but the fact remains, your audience begins to spend more time on their mobile devices. And with that, consume your content outside of what you might consider a favorable environment – while walking, commuting, or watching the...
[ad_1] What was once a joke Last year, Nerdist.com announced Artisanal Spam, in new flavors, like Sriracha-pickles or lemongrass-coconut oil. It was introduced as purely an April Fool’s joke, and a good one at that. Unfortunately, the digital world is seeing the emergence of artisanal spam...
As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped.
[ad_1] If your customer retention rate looks more like the jagged drop off of a cliff instead a glorious mountaintop – you know you’re in trouble. Assuming you’ve got all the major pieces of the puzzle put together — you’re gathering relevant data, creating tailored...
