A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves.
[ad_1] Teacher teaches life lesson Last summer, I befriended someone who has since become one of my closest confidants. Over the last year of our friendship, he and I have had countless conversations on the topic of “pursuing your passion.” Now, he has been around the job...
Everyone gets stressed at work at one time or another.
And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.
[ad_1] Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover, strive for retention....
[ad_1] Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about.Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will...
[ad_1] New threats mean brushing up on new protections Malware can be nasty for many reasons, the most obvious is that it can slow down your computer or make it vulnerable for other tools to infect your system. At its worst it’s nothing more than a heavy spam tool, but at...
The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.
As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.
[ad_1] To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need...
[ad_1] Fact: The web’s gone visual. And social media is at the forefront of the change.Even I, a professional writer, feel the need to drum up my graphic design skills if I want to stay in business.It’s just… I don’t have much talent (to put it mildly)....
[ad_1] For your eyes only I’d be hard pressed to think that someone, somewhere hasn’t had their credit card hacked. And always at the worst possible time. You know the drill: You discover a transaction that occurred in Istanbul and you don’t remember when you were...
