[ad_1] Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified...
[ad_1] Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA pushing her to sign up for a free trial that promises to address her every need. “This could be the answer...
[ad_1] Include an image. Use a hashtag. Mention an influencer.Oh for heaven’s sake… I’m sure you’re sick and tired of hearing this advice over and over again, right?And that’s especially because it doesn’t solve your biggest problem with promoting content on Twitter: What to say in...
[ad_1] Beyond solving first-world problems The tech industry has long been focused on the first-world problem. Don’t want to put on pants? Get literally anything delivered to your door! Can’t wait 5-7 business days for your precious package to arrive? Amazon Prime, baby. This famous tweet...
SEO can sometimes feel like it stands for "Something Extremely Obscure."
As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
[ad_1] In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at online marketing. In many ways, it seems like the easiest way to get more out of your traffic is by improving site...
[ad_1] Since Facebook announced that they were bringing chat bots to the Messenger platform back in April, the marketing world has been abuzz with excitement about the possibilities.There’s no question that bots will be huge. Imagine companies being able to provide customers with intimate, one-on-one...
[ad_1] Microsoft on a buying spree Looks like Microsoft’s acquisition streak isn’t over yet, and their most recent purchase is a big vote of confidence for the future of the mobile experience. Microsoft acquired startup Wand Labs for an undisclosed sum, according to FastCo. Wand Labs aims...
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.
[ad_1] Headlines are critically important. They’re one of the easiest things to change, and yet they have one of the biggest impacts on whether your landing pages gets read (or converts). But here’s the problem. They can’t do it all on their own. And there’s a few things...
