[ad_1] Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates. That’s where the hot trends Conversion Rate Optimization (CRO)...
[ad_1] Over 300 million people spend time on Instagram every day. And for advertisers, this tap-happy space is a godsend.According to Selfstartr, 68% of Instagram users directly follow accounts for businesses and many directly engage with brands through comment.Customers that spend time on your Instagram...
[ad_1] Quick and clever ways to gain a following Growth hacks – they’re not the end all be all of tech startup success, but they’ve certainly helped give a major boost to many companies that are thriving today. If you don’t know, a “growth hack” refers...
6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
[ad_1] Are you struggling to get more people to sign up for your product demos? If you are, you may want to take a cue from the grocery industry. Here’s why… Giving away a free sample can increase sales up to 2,000%, as it did for...
[ad_1] Content marketing and blogging are two of the best investments you can make for your business’s online presence right now, especially when it comes to connecting with new users and building a loyal following.This is fantastic news, as it’s an accessible tactic for businesses...
[ad_1] More on the gender gap in tech Women continue to face discrimination and pay gaps when working the tech industry. A measly 16 percent of Facebook’s tech staff, and 18 percent of Google’s, are women. Although it should be a no-brainer that women are just as...
Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.
But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.
[ad_1] This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount...
[ad_1] Summertime is a historically dull period for television. Kids are out of school and parents are out of the house while Daylight Savings helps you take full advantage of the nice weather.That means you’re stuck re-watching the same junk in Netflix for a few weeks...
