[ad_1] Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through a marketing funnel and improving customer...
[ad_1] Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages...
[ad_1] Facebook audiences are like circus guests.Don’t get me wrong. I’m not implying that they’re popcorn-hungry children. But they indeed are on the constant lookout for lions, aka fresh approaches and interesting marketing messages.Which makes us marketers the lion tamer, always looking for new tricks...
[ad_1] Rethinking your clutter habits Are you one of those people who has an endless to-do list of mindless tasks like emptying your inbox, decluttering your entryway, or balancing your checkbook? Think about these tasks for just a minute. In each case, the longer you put it...
Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.
[ad_1] Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money. Engagement is, of course, a fluid concept that refers to a host of metrics, including bounce rates, pages per visit,...
[ad_1] In the past few years, Instagram has quickly made its way into a top-ranking social media marketing position, with the majority of businesses signing up for an account in hopes of connecting with their audience there, too.The platform turned out to be a huge...
[ad_1] Communication is key Effective and efficient communication has always been a key in business, and soon communications capabilities will exceed what most never thought was possible. Nobody knows exactly when it will happen, or what it will look like, but we do know this — 5G technology...
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.
[ad_1] There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic to converting more leads,...
