[ad_1]What if I told you that you’re using only 30% of your potential Facebook audiences?When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar?However, focusing your Facebook targeting on...
[ad_1] The biggest no-no everTanium, a reputed cybersecurity firm, is in hot water for showing live demonstrations involving a client’s network without their permission.Semantics aside, can you think of a time you’ve done something similar with your clients’ work?#OopsAs far as colossal mess-ups go, publicly...
If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started.
[ad_1]When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share...
[ad_1] How to Feel Less BusyMost of us would consider ourselves busy in the plainest sense of the word—and if you’re here and reading this article, it seems safe to assume to that you fit into the busy mold, too.While making oneself less busy is...
Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world.
Today, Facebook is no longer an option for marketers.
[ad_1]I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success...
[ad_1] Stop copying meSnapchat recently announced additions to its popular World Lenses augmented reality feature. And since no one leaves baby in the corner, Mark Zuckerberg told audiences at Facebook’s F8 conference that new augmented reality features will be available through Facebook as well. Seeing...
[ad_1]Disclaimer: I love Saturday Night Live.Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live.So you can imagine my joy when SNL...
[ad_1] Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords...
