[ad_1] Mobile is about more than just having an app Most marketers agree that a robust mobile marketing plan is vital to the success of any business. In fact, mobile now accounts for 51% of the total digital media useage of adults in the US so...

[ad_1] We used to argue whether content was the heavyweight of the marketing, but given all the different contenders at a marketer’s disposal – engagement systems, marketing automation, dynamic personalization, and hundreds more – it’s definitely even more of a contested unification belt. And for...

[ad_1] We all spend a lot of time at work, and many employees would do just about anything to spend less time at work when necessary. Unfortunately, they’re often having to stay late (in many cases of salaries workers, without any personal benefit) in order...

[ad_1] American legislators respond to recent terrorist attacks In the wake of the San Bernadino shootings, new legislation has been proposed requiring social media agencies such as Facebook, Twitter, and Instagram to report any suspected terrorist activity occurring online. After the shootings in California last week,...

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If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.

[ad_1] Black Friday and Cyber Monday have passed and with them (yet another) realization just how mature mobile commerce is. In fact, 34% of digital purchases were performed on mobile devices. With the Holiday shopping frenzy coming up, you still have time for some last minute marketing...