[ad_1] It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s certainly an impressive figure — four times better ROI! — but those who take it at face value risk missing the...
[ad_1] Summertime… and the living it’s easy… Billie Holiday was singing in 1936. Yeah, but digital marketing wasn’t there back then!In 2016, for marketers, summertime means that it is even harder than usual to keep up with all the latest news, research, and best practices of...
[ad_1] We’ve all been there: you’re paying a bill or asking for technical assistance or, more significantly, trying to order something over the phone and the meandering voyage we take en route to speaking to a human just takes forever. That is, if we ever...
If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?
[ad_1] Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they have a hard time finding customers. What is happening here? Developers and non-marketers like to believe that the best products will always...
[ad_1] Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.They hear that taking advantage of Instagram’s over 500 million monthly active users is a great way to gain customers and increase sales.The most obvious or surface-level sign of...
[ad_1] Directives with a smile About 15 years ago, I took a part-time job in a mental health clinic handling bookkeeping and billing. I had absolutely no idea what I was doing, but I attacked the job with what I felt was confidence. For the first...
One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted.
[ad_1] Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging from fun and whimsical to straight-up commercial, chatbots present interesting new potential for companies to reach and engage customers. Facebook messenger...
[ad_1] Videos are everything in social media marketing right now; there’s no denying that. Videos are getting more engagement, and they’re being prioritized over other content in Facebook’s Newsfeeds.Many sites have their own unique native video platforms, including Facebook, Twitter, Instagram, and Youtube.What this means...
