[ad_1] Meet, greet and follow-up As easy as networking is, it’s difficult not to get caught up in what I call “networking ethics.” That to me is working within the perimeters of what networking is all about: You never want to come across as too aggressive...
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.
[ad_1] The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from and about those customers. Because...
[ad_1] It would be convenient if it only took a single ad to convince someone to buy.Unfortunately, that’s not reality.Instead, customers often take a complex, multi-step journey that includes researching and evaluating many options prior to purchasing.The best approach, then, is to set up multiple...
[ad_1] An opportunity to get back out there So you woke up today and realized that you put everyone before yourself – your husband, your perfect 2.6 kids, your pets, outside family, etc. You put your career and life on hold to watch your children flourish...
Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material.
You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.
[ad_1] Small things go unnoticed In our busy day-to-day lives, we often overlook the small things. However, those seemingly “small” things sometimes turn out to have large significance. Many are diligent about keeping track of their spending and finances. But, sometimes, this can be one of...
Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately?
In most cases, that's not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.)
[ad_1] Excellence in Excel? While I like to fancy myself as computer and technology proficient, I’ve never quite excelled with Excel. For whatever reason, I always managed to butt heads whenever attempting to operate the system. I’m sure many of you can relate to the sensitivity of...
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too.
With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers.
