People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
[ad_1] Share Tweet Share Share Email Haptic technology might be the coolest ever This tech will reach out and touch you, in a good way. Mobile devices do so many things these days. But everything you do is through a screen and, usually, a sound. One company aims to tap into another...
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet -- over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.
[ad_1] Share Tweet Share Share Email Surprise, surprise Remember when Facebook bought WhatsApp back in 2014, and one of WhatsApp’s founders, Jan Koum, went on a tear about how the app’s users’ privacy wouldn’t be invaded and your personal information wouldn’t be shared with Facebook? Remember how you totally bought that...
Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report, email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%.
[ad_1] Do you find Facebook ad reports boring as hell?Are you tired of spending so much time optimizing your ads?Allow me to show you how you can optimize any online ad campaign on a whim.I’ll start with a story. My story.In the early days when...
[ad_1] Share Tweet Share Share Email Spoiler alert! The rumors that Apple has removed the .35mm headphone jack from the iPhone appear to be verified this week when Nowherewlse leaked a package insert showing what’s to be included in the box of the iPhone 7. All of the juicy deets Heres the details:...
When you listen to someone speak, are you really listening to them ... or are you listening to the voice in your head?
Hearing someone and listening to someone are two very different things. It's all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone.
[ad_1] Share Tweet Share Share Email Freelancers know: It’s Austin, of course! Austin leads the pack in a Top Ten list determined by examining factors including income, living expenses, health insurance and cell phone coverage. The inspiring folks at NerdWallet crunched some great numbers recently and came up with a bit of...
[ad_1] There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all...
