[ad_1] Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook...
[ad_1] Facebook remarketing campaigns are the hidden gem of the advertising world. While many advertisers use Facebook remarketing tactics, they’re often only targeting past website visitors and neglecting the wide range of other Facebook ad audiences. That’s an unbelievable waste of potential. You know what’s even crazier? People actually...
[ad_1] Called it We knew changes would be imminent following Ajit Pai’s promotion to FCC chair this year, and the time has come. The FCC announced a new proposal that would effectively kill net neutrality. Broadband services would take advantage of the free market as they...
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
[ad_1] We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need. The lights are on. Roof over our head. Heating or AC blasting in the background. That applies to most...
[ad_1] Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this,...
[ad_1] Not doing so hot When Chipotle checked in for their fourth quarter earnings last year, things weren’t looking great. The company blamed increased advertising costs and rising avocado prices for their suffering sales. They’re doing a little better this quarter with an 18 percent increase gain,...
Let’s face it: A job search is, typically, anything but fun.
It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”
[ad_1] Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so...
[ad_1] Not what I was expecting You know something? When I sat down to write today, I did not expect to be talking about gametes. I certainly had no expectation of addressing other people’s gametes, and the complex sociocultural narratives associated therewith. Though come to think of...
