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It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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marketing-trends-around-the-world.jpeg

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

[ad_1] Hipster quality If you’re frequenting a coffee shop that embraces or contains any of the following: industrial light fixtures, a variety of succulents, reclaimed wood, an overpriced espresso machine, surly baristas and/or fashionably scruffy patrons, you’re going to assume that they serve premium coffee, worth...

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This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you think to yourself, “This time they have to score. They’re due.”

[ad_1] The holy grail for marketers Marketers have a constant desire to better understand consumers. By doing so, they can ultimately deliver more engaging experiences. Engaging experiences are the holy grail for marketers, because the more engaged consumers are, the more likely they will complete the...

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Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.

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work-life-balance-ted-talks.jpeg

Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.