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25 tips to transform your marketing automation from lead scoring and nurturing to a revenue growth toolset beyond capturing and nurturing leads.

ThinkstockPhotos-79302983-878436-edited.jpgYou’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools - and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation.

17 February, 2016

[ad_1] Conversion rate optimization (CRO) has become the go-to solution for online marketing performance woes. Astronomical cost-per-click? Improve your conversion rate and it won’t matter anymore. Unsure about your website design? Test all your ideas…and see what works! Limited budget? You don’t have to pay for more traffic—just...

16 February, 2016

[ad_1] As far as social media marketing goes, Twitter is one of the major players. With over 320 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining.But here’s...

16 February, 2016

[ad_1] They’re used by fly-by-night scam artists and huge companies with gargantuan ad budgets. They use outright deception, bad UX design, vague language, and fake pictures.They’re misleading Facebook ads, and people click on them all the time. Whether the goal is clicks, likes, or shares,...

15 February, 2016

[ad_1] Everyone loves a makeover With technological changes advancing us forward at breakneck rates, and small startups rising to the top overnight, it only makes sense that a brand may want to occasionally update its look. A new design aesthetic and logo can reflect shifts in...

15 February, 2016
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For many people (myself is included), cooking is a chore.

After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner -- even if the end result will be delicious. Instead, you whip up something that's easy to make and healthy enough, and promptly wolf it down. Then, you're on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.

15 February, 2016