[ad_1] Acquiring customers is a challenge for some SaaS companies. That’s why it’s so important to convert new sign ups into active users. The goal is to educate customers about your product’s value and encourage them to continue their recurring service plans. If not, your business may...
[ad_1] Anti-Semitism is more common than you probably think Anti-Semitism is alive and well, even though World War II ended 70 years ago. The Online Hate Prevention Institute found over 2,000 anti-Semitic posts on Twitter, Facebook, and YouTube in just 10 months (not to mention undiscoverable...
Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.
Here are a few steps you can take to focus your energy:
[ad_1] The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, effective presentations and web site content generate leads and build awareness. Farther along in the buyer’s journey, finely tailored content such...
[ad_1] Do you sometimes wonder why customers pick your competitors over you?After all, you do everything by the book. You attract the right traffic, engage visitors with killer content and constantly test different approaches to improving the user experience.And yet… they still prefer to buy...
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)
[ad_1] As a startup, you’re not just tight on budget. You have to get users as fast as possible. Marketers are often under a lot of pressure to get as many trial users as quickly as possible. The CEO, investors and your teammates are counting on you to...
[ad_1] Great artists steal.Not the finished product, but the approach.Effective ads need to accomplish the impossible Catch-22 of standing out from the crowd, while still hitting your business objectives.The good news and bad news, is that if you look at enough successful ads, you can...
[ad_1] Sexy centerfolds “passé” says CEO Sex no longer sells. Or at least not for Playboy, who has recently decided to nix nudity from their magazines. As a last ditch effort to revitalize the once iconic magazine, Playboy’s top executives have finally decided to change along...
