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Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

[ad_1] Last year, Facebook made some major changes to how Power Editor is structured and how it functions. The first wave of changes happened in July, and a few more were added on in December.Power Editor, and similar third party software, offers a lot of...

[ad_1] ‘Tis the (tax) season With tax time upon us and the deadline to file rapidly approaching, you may be looking into which software programs can help you organize all your tax information. If you run your own business, traditional tax programs can be difficult to...

[ad_1] In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo easy”, you think (already incorrectly...

[ad_1] Oh I bet you’ve used Twitter a lot already.You posted daily updates.Shared content.Heck, you even tinkered with automatic reposting articles from the blogs you follow, didn’t you?But I bet you never really thought that the social netowrk could help you fill the sales funnel.And yet…Hard to...

[ad_1] Lauren Flanigan Feb 24, 2016 Back into the swing of things With every passing year, even if we are successful the year prior, we are always hell bent on finding better ways to increase organization and time management. And if you’re like most people I know, including...

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You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up?

Well, I'm one of them. And even after mentally preparing myself for an hour, I still shuffle my way to the coffee pot looking like a character out of a zombie movie.