Engagement on Facebook Custom Audiences: Do You Have This?
[ad_1] I live a simple life in which I’m excited by simple things. I sat down tonight to complete a process I started a few...
04 March, 2016
How to Find Content to Repurpose on Instagram
[ad_1] Utilizing user generated content (UGC) is a popular method of creating engagement on social media. This is especially true for Instagram, where UGC has become a big focus for plenty of brands.User generated content offers a ton of benefits to the brands who are...
04 March, 2016
Did Google just invent the first unprintable e-book?
[ad_1] Interactive e-books that can NEVER be printed Imagine an e-book so ingrained in the digital world, and simultaneously intangible and unusual, they’re calling it “un-printable.” Google’s Creative Lab has been working in tandem with Visual Editions, a London publishing house, to creative just such feats...
04 March, 2016
5 Ways to Make Your Blog Post Interactive on the Cheap
[ad_1]Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.
03 March, 2016
The Little-Known Metrics Your SaaS Company Should Be Measuring (But Probably Isn’t)
[ad_1] When it comes to SaaS metrics, you’re well-acquainted with all the usual ones: churn, revenue per customer, customer lifetime value. But a new survey by Totango, released as part of their annual State of SaaS Metrics report, is showing some insights into what we’re...
03 March, 2016
How to Outpublish the Competition by Repurposing Existing Content
[ad_1] Intimidating, isn’t it?Last year, 16% of marketers said they publish content every day, 26% stated they do it a couple of times a week while 17% confirmed they fire off new stuff at least once a week.And this year, 76% of them admitted that...
03 March, 2016
Saying “let’s do coffee” is insulting (but I’ve softened my stance)
[ad_1] “Let’s do coffee!” you say A few years ago, I penned an editorial on the topic of inviting people to do coffee. The premise is that despite gurus telling you to politely invite people to coffee (and offer to pay if they’re super important), it...
03 March, 2016
12 Critical Building Blocks to a Successful Digital Marketing Campaign
[ad_1]Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.
02 March, 2016
Does SMS Have a Role in E-Commerce Customer Acquisition?
[ad_1] Bohemian Guitars is a company that sells guitars made of oil cans. This unconventional design was born in a basement and within a few years became one of Indiegogo’s most popular campaigns. Now they’ve become a full-blown manufacturing operation in response to booming demand....
02 March, 2016
We Analyzed 7,712 Twitter Ads And Here’s What We Learned
[ad_1] Making a Twitter ad doesn’t look too difficult. Come up with 140 characters, add an image, and BAM! You’ve got yourself an ad.But once you start to drill down into trying to make your ad really great, one that gets the likes and retweets...
02 March, 2016
