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When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.

Did you know that 2016 is the year the first college graduates of Generation Z (born between 1994–2010) will enter the workforce?

Crazy, right? Think about the perspective they're going to bring to the workplace -- especially having grown up in an ever-connected, technology-focused world.

This post originally appeared on HubSpot's Sales Blog. To read more content like this,subscribe to Sales.

The important thing to remember about productivity is that it’s not a sprint. It’s a marathon. If you’re super-productive for one hour but slack off the next two, you haven’t been productive. (Sorry to be the bearer of bad news.)

They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car ... all of these things support this notion. 

And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we're beginning to crave more focused content at a smaller scale, too. 

They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car ... all of these things support this notion. 

And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we're beginning to crave more focused content at a smaller scale, too.