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It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck ... except that one slide that shows a report that doesn't quite make sense.

Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn't. 

09 March, 2016

[ad_1] You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread the word. Online businesses...

09 March, 2016

[ad_1] Aaaargh!I bet you know the feeling too.The one you have every time you compare a list of new leads with actual sales.Fact, you seem to be attracting a good deal of prospects.But for some bloody reason, not many of them convert.Damn!You seem to be...

08 March, 2016
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Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?

I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's.

There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day.

08 March, 2016
[ad_1]

cobranding-partnerships.jpg

Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?

I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's.

There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day.

08 March, 2016

[ad_1] How do you measure customer engagement? If you’re like most marketers, it’s all about the revenue. And while revenue is important, much of what we think about customer engagement is changing considerably. For example, according to a recent report by eMarketer, most executives look at...

08 March, 2016

[ad_1] Sprint brings back two-year contracts to placate customers; this is another example of consumers opting for what’s comfortable over what’s relevant. Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at The American Genius [ad_2] Source link Social Media Agency,...

07 March, 2016
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We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails.

Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.

07 March, 2016

[ad_1] Virtual reality startup LumiereVR is comprised of both engineers and filmmakers, looking to completely change the way of motion pictures by using 360 VR technology. According to LumiereVR, their 3D VR camera with image recognition software allows users to cede control to the camera...

07 March, 2016