[ad_1] Facebook buys into the latest lens trend With Facebook’s recent buy out of Masquerade, a startup app similar to Snapchat, It looks like Snapchat won’t be monopolizing the new “Lens Trend” after all. With 15 million users in only three months of their release, Masquerade provides users...
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
[ad_1] It can often be hard to nail down the exact worth of analytics data. For most companies, data doesn’t have any inherent worth. No one comes to your site and says, “Hey, I see you’ve got a nice web analytics setup. Can I pay you...
[ad_1] We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic nonexistent. And sales? Crickets. WTF. The good news – despite your lackluster results believe it or not – is that Facebook...
[ad_1] Social media is entering a new video age In 2015, Twitter added video features and Facebook had a giant push to make video a major News Feed component. This past year alone, Facebook has seen the number of videos on the site grow by 360%....
For many of us, achieving peak productivity can seem like a Sisyphean struggle. Every once in a while, we’ll think we’ve got our inboxes or to-do lists up-to-date, triaged, and under control. And then something else comes along that throws a giant wrench in all our grand plans -- a tempting off-campus lunch, a last-minute request from your boss’s boss, or a cat GIF storm you can’t help but participate in.
[ad_1] Forrester Research found that “70% of CMO’s did not list retention as a top priority.” But in order for your SaaS to stay profitable, it’s critical for your business to retain more customers. Humans are creatures of habit. So, prove to your current customers that...
[ad_1] In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or email. Even after all that, it was hard to tell whether...
[ad_1] Instagram flexes their muscles Instagram is continuing to show its prowess as a viable, engaging, and popular social media platform. Particularly within the mobile realm. According to a recent eMarketer report (http://www.emarketer.com/Article.aspx?R=1013612), more than a third of mobile phone users, roughly 89.4 million Americans, will...
“Choose co-founders the way you would choose a spouse,” advises entrepreneur and author Danielle Newnham. “The reality is that you will, at least in the early days, spend far more time with your co-founders than your partner.”
The co-founder relationship is perhaps the most personal of all business relationships. Co-founders are like the parents of a newborn business, and as such, they spend countless hours working (and arguing) together in order to see that business become successful.
