Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again ... but only because everything is burning to the ground.
[ad_1] If you’re in the SaaS industry, you’re probably getting hundreds or thousands of sales leads coming in every month. And as we know, not all leads are created equal. Some leads may be more ready to buy than others, some may have little interest in...
[ad_1] Interviewing Questions: What’s the big idea? This semester, I am taking a class that aims to prepare soon-to-be college graduates for the work force. A major topic that we focus on is the importance of interviewing. So far, the biggest takeaway has been the significance of...
Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.
[ad_1] A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like. You take two different variants of a test subject and categorize...
[ad_1] Though Snapchat’s been around for a little while (and we’ve written about it a few times), there’s recently been increased buzz around Snapchat as a marketing tool in the past few months. With an increasing number of brands have started to turn to Snapchat as...
[ad_1] The cornerstone of business “The customer is always right” is a phrase that every businessperson and entrepreneur is familiar with. While the phrase may not be accurate, its message of customer service is one that has long been embraced as important to business success. In...
In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources.
[ad_1] By now, you’ve probably heard about SlideShare being a goldmine of leads that 85% of marketers are not even using. It’s highly underutilized compared to Facebook, Twitter, Instagram and the other social giants. In this post, I’m going to make a case for why you...
[ad_1] Irritating, isn’t it? You see everyone using drip campaigns to promote their businesses, products or services. Post after post tries to convince you to use them too. But when you sit down to create your drip sequence… …you blank out. In spite of all the research you did, you...
