[ad_1] Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing...

[ad_1] It just keeps getting better for marketers Does your company advertise on Facebook? If not, now might be the time to invest—Square and Facebook recently paired up, and the result is a streamlined, comprehensive, affordable way to put your information out there and start getting...

[ad_1] Get noticed, be remembered Standing out in a job hunt is like successfully getting a clearance priced TV during Black Friday at Walmart: exasperating, yet rewarding if you can pull it off. The loads of different advice on how to get noticed is just as...

[ad_1] It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want them to...

[ad_1] Spammers can be harmful to your company Have you ever received those weird comments on your Facebook page about “Someone finding bad pictures of you” or “Click here to get Taylor Swift’s phone number?” On a personal page it’s just annoying, but on a business...