[ad_1] The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce...

[ad_1] Have you ever deleted an app from your device because it sent you too many push notifications? Or wondered why your latest flight info is popping up as a text message, rather than in your digital wallet? Bad messaging channel choices, that’s why. Mobile...

[ad_1] Is Google+ really the ghost town people joke about? If you were to compile a list of today’s top three social media sites, you’d probably draw from a group of places such as Facebook, Instagram, Snapchat, Twitter, Tumblr, or YouTube—and you’d be absolutely right. In...

[ad_1] As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails. As consumers, we receive transactional...

[ad_1] Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder of Petovera, says, “The rise...