[ad_1] Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects. If this sounds like you, don’t worry. And even if you’ve never created a buyer...
[ad_1] There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using...
[ad_1] Augmented reality goes mainstream What began as a simple, self-destructing text message service has quickly become one of the most popular apps amongst young smartphone users. That’s because Snapchat continues to push the envelope by developing new innovations and adding features that inspire users to...
Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise?
Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about the challenges, opportunities, and best practices for aligning brand promise and customer experience.
Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise?
Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about the challenges, opportunities, and best practices for aligning brand promise and customer experience.
[ad_1] Doing it yourself Any time you can get your product or service on the air it’s a good thing. It’s even better if you can get yourself some airtime and do the plugging first hand. That’s the beauty of Youtube: Acquire a channel, shoot some...
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Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. It's very much a chicken-or-egg question.
[ad_1] They are mimicking human behavior, after all… The story of Tay the chat bot sounds like a film on the SciFi channel: Microsoft engineers create an advanced Artificial Intelligence (AI) fem-bot and turn it loose on an unsuspecting world only to find out how much...
When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like "You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond."
And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments.
[ad_1] The science of social media Figuring out the proper word count for the right social media platform content isn’t always done by instinct, not when there are stats to consider. And deciding the ideal length can be time consuming, especially when you take into account...
