[ad_1] So you’ve launched an inbound campaign and started to attract good leads. That’s great, but it’s just the start. Now you have to keep those leads happy, while gently leading them through the buyer’s journey to sales-ready qualification. If your sales cycle is a...
[ad_1] It’s 87 percent of your job search According to The Jobvite Recruiter Nation, only 4 percent of recruiters don’t use social media in the recruiting process. Interestingly, Facebook is not the number one site that is searched. LinkedIn has that distinction, at 87 percent of...
[ad_1] Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer data analytics. Web analytics...
[ad_1] Bringing sexy back Move out of the way librarians, data scientist has recently been named the most popular job of 2016 and the “sexiest job of the 21st century.” But — what is a data scientist, what do they do, and is this something you...
One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?
Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.
[ad_1] If you’re part of a marketing team, you know that trying to wrangle all of your projects can be about as frustrating as playing dodgeball blindfolded. Your landing pages need updating, your content calendar is behind schedule (again), and you’ve been trying to launch...
[ad_1] When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most...
[ad_1] Strategies for memorization If you’re running a small business, you probably have approximately a million things to remember: names, faces, products, numbers, an unending to-do list of tasks, and more. How can you possibly expect your brain to recall everything? Joshua Foer, winner of the 2006...
Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work.
"Business" is quite a versatile topic with many components. There's a lot that goes into becoming more business-savvy, whether it's learning the "softer" skills (like people management and public speaking) or mastering the "hard" skills (like accounting and finance).
[ad_1] The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of...
