After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"
At long last, we've been able to uncover the answers to these questions.
[ad_1] Slow down, bro! Here at The American Genius we recently debated the pros and cons of multitasking versus zeroing in on one main project at a time. For all of you who agree that focusing on a singular activity instead of several at once is...
For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.
... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.
... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
[ad_1] It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. You know all about Kissmetrics, Google Analytics, Google AdWords and everything in between. But even if you’re already tracking all of your online activity, you may still not have...
[ad_1] Oh wait, sorry. Sorry, sorry, sorry. My mistake. It’s not “AdEspresso raises $20M” but “AdEspresso raises at $20M”. As in valuation, not amount raised.We wouldn’t know what to do with that much money and frankly speaking, we already have $5M in working capital (which...
[ad_1] Bad apples spoil the bunch I always wondered what BS smells like and now I know. The Kickstarter Peachy Printer scam is so unbelievably crooked that I can’t help but wonder if these guys had just put the same amount of effort into actually following...
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.
[ad_1] Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty...
[ad_1] Ugh…Mistakes do happen, right?You rush through a project, make a couple of decisions in haste to get it done, and then……a couple of days later wonder what the heck were you thinking.But as much as you might say that mistakes are good, teaching us...
