[ad_1] How much do you know about split testing? Chances are, you’re familiar with its role in helping to boost the conversion rate of an email, a web page, or an ad. But have you ever considered that split testing could help boost the performance...
[ad_1] Sure. Your headline is important. So too is the supporting copy.A clean, distraction-free design. And a compelling CTA.But those are just table stakes. They get you to industry average conversions. Not beyond.Your ad ROI is only as good as your offer.Here’s why, and how to...
[ad_1] It wasn’t too long ago Yahoo! was on top… So many people believe that Facebook is invincible, while others think they’re just the flavor of the month (or decade, whatever). No matter where YOU are on the spectrum, consider this – Yahoo! has evolved into...
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.
Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims.
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.
Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims.
[ad_1] Salesforce.com recently released their 2016 State of Marketing report, filled with valuable insights on what separates the top marketers and sales teams from the mediocre and the just plain bad. High performers were noted as “’extremely satisfied’ with the current outcomes realized as a direct...
[ad_1] Most social media sites start out as being purely user-friendly and slowly shift towards being marketing-friendly, too. Over time, sites like Facebook, Pinterest, and Twitter went from focusing all on the user to adding features like ad platforms and analytics information for businesses.Instagram has...
[ad_1] What makes customers purchase? One of the most important aspects of any industry is seeking to find out why customers behave the way that they do. What makes them interested? What makes them click “buy”? An abundance of research has gone into finding answers to these...
For marketers, the domain name system (DNS) can be a little tricky to navigate.
If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story ...
For marketers, the domain name system (DNS) can be a little tricky to navigate.
If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story ...
