How to Recruit Top Talent Using an Inbound Framework

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.

Beatsnap is a rad way to create content for your brand

[ad_1] You need content, and you need it now Problem: you want to show off some pictures of your product or event, on your website or social media pages. You want a professional looking slideshow, but you can’t afford to pay someone to make it. Even...

How to Make the Customer the Hero of Your Story

Realistically pursuing your passion without barfing rainbows on everybody

[ad_1] Teacher teaches life lesson Last summer, I befriended someone who has since become one of my closest confidants. Over the last year of our friendship, he and I have had countless conversations on the topic of “pursuing your passion.” Now, he has been around the job...

How to Find Time to Meditate at Work [Infographic]

Everyone gets stressed at work at one time or another.

And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.

How Customer Research Solves B2B Churn

[ad_1] Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover, strive for retention....

We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned

[ad_1] Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about.Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will...

Ransomware, malware are evolving – what to do if you become a victim

[ad_1] New threats mean brushing up on new protections Malware can be nasty for many reasons, the most obvious is that it can slow down your computer or make it vulnerable for other tools to infect your system. At its worst it’s nothing more than a heavy spam tool, but at...

A Simple Guide to Navigating Trending Content

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.

Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement

[ad_1] To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need...