[ad_1] As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers will have when they choose Kissmetrics. In our People Search, you’ll now be able to export a list of email addresses...
[ad_1] Though some advertisers swear against them, right column ads are still one of the fundamental tools in the Facebook advertiser’s arsenal.Banner blindness may be a problem, but right column ads let you reach a much wider audience with the same amount of money. If...
[ad_1] Let’s see those juicy stats Turns out, more people use WhatsApp than Facebook’s own messaging service.According to a study by Global Web Index, WhatsApp, which is owned by Facebook, eight out of every 10 users engage with the app on a daily basis. By contrast,...
Here's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.
Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write.
[ad_1] The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations in shape, size, color, placement on page, copy, etc. That said, one factor that’s often neglected – with sometimes dire consequences – is the relevance...
[ad_1] Thanks to social audiences, how-to resources, and social media platforms that are all larger in number than ever before, social media ads are increasingly accessible to businesses of all sizes. You can choose to run campaigns on Facebook Ads, Instagram Ads, Twitter Ads, Promoted...
[ad_1] The hiring conundrum Let’s say you’re an entrepreneur with a small team, maybe 10 people, and you need to bring on an 11th, but you’re not a professionally trained human resources pro, and you haven’t always found the right fit for your team on the...
Do you have what it takes to succeed in today's modern marketing world?
As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.
[ad_1] Everyone’s short on resources. You got a tight budget. Limited staff. But what’s really in dire need, is more time. There’s only so many campaigns you can create, or issues to respond to, without working yet another weekend. Simply keeping up is half the battle. The good news...
[ad_1] Most industries keep a tight lid on the ‘secrets’ to their success. Not us. In marketing, we have the opposite problem.The most successful strategies and tactics to follow ain’t secret. In fact, they’re commonly detailed at length on a daily basis. They’re lying in...
