[ad_1] When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey. For marketers, big data is a boon – it’s a gold mine of information that, to be sure, requires a bit of...
[ad_1] Recent changes to Facebook’s Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.But the eternal rule of Facebook hasn’t changed—if you can post great, shareable content, you will succeed on...
[ad_1] The social media trifecta Over the last few years, social media has learned to stand on its own legs and operate as a communicative and informative go-to. During this time, Facebook, Twitter, and Instagram have become the social media trifecta. What many users love about these...
No matter what they say, people do judge emails by their subject lines.
In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That's why it's so important to craft subject lines that are compelling enough to get people to click through.
[ad_1] As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking...
[ad_1] Visual content is being prioritized all across the major social media platforms, and its importance on Instagram (which is almost entirely a purely visual platform) is obvious.While we used to use visual content to stand out on social media, visual content is now everywhere,...
[ad_1] From ridesharing to homesharing Austin city council does not seem accepting of the “gig” economy, having shut down Uber and Lyft over the last few months. The city became a punchline for a moment, but we had all hoped it was a unique situation. The...
Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google's copious algorithm updates.
[ad_1] Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of...
[ad_1] There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is your headline.For many, it’s the first...
