[ad_1] Rethinking your worth We’re a society of objective numbers. Your doctor measures your health by numerical data. Banks give you a better interest rate based on your credit score, two more numbers that tell us about ourselves. A lot of people look at their income...
Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign.
[ad_1] Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics. These are the people who wrangle all that big data into meaningful insights that help propel the company forward. They’re the...
[ad_1] In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.Not a day goes by without a new article, or a new opinion, about how they’re the Second Coming.And while the initial results are incredibly promising, chances are, you still probably...
[ad_1] A toe in the water Nike recently added to their active wear selection with their highly anticipated plus sized sports bras. Unlike their typical ads though, the popular fitness brand used plus sized women as their models. The kicker: you won’t find any of the...
[ad_1] Sucky email is annoying One of my biggest pet peeves is when I order something, then get added to an email loop that I never signed up for. For example, I ordered tickets for JFK from the Fort Worth Opera, and in the last month...
Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?
[ad_1] Apparently the Valley is secretly in fear There’s been a bit of a downturn in tech this year, and my Silicon Valley friends are constantly asking how things are so they can compare notes. Fellow media organizations are reaching out to ask how Austin is...
Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something.
But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction.
