[ad_1] Social proof is behind almost every purchasing decision we make.Just think about it:How often do you pick a restaurant based solely on the number of people dining inside?Buy a product based on a number of customers who have allegedly purchased it already?Or hire a...

[ad_1] Facebook ads are a tricky beast Attention, businesses buying Facebook Ads: you’ve probably realized by now that advertising on Facebook can attract new customers and bring business your way, but other times your ads flop and you’re spending money for nothing. If you want to...

[ad_1] Time to account for what marketers/brands got wrong with landing pages in 2015.Being the most potent asset on your website, you want your landing page to close conversions. You either want people to give their contact information or buy a service/product.But that doesn’t happen...

[ad_1] Clarity offers entrepreneurs some serious mentorship Have you ever wished you could summon an experienced startup genie that could provide personalized advice to help you make better decisions and grow your business? We have yet to uncover any magic lamps, but the next best thing...

[ad_1]

build-google-adwords-campaign.jpg

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.