[ad_1] There are no tips in this post. There’s little-to-no mention of tools. Those have been well covered by many others. If that’s what you’re looking for, go read: 5 Writing Tricks That Increase the Readers Engagement by Pawel, and 23 Strategies to Increase Your Twitter Engagement by Ana. Instead, this...

[ad_1] Circuitry learning for the future You know those cool science experiments where you take a potato and turn it into a battery with a few pieces of metal and nimble hands? It produces enough power to run a small digital clock or lightbulb and is...

[ad_1] Among the many emails we receive asking for advice on Facebook Ads optimization, there’s one question that keeps popping up: Why does the click-through-rate (CTR) of my Facebook Ads decline so quickly? The answer to this is easy, yet it’s crucial to understand and adapt to in...

[ad_1] CEOs are increase advertising dollars While some belts are remaining tightened during this economic recovery, a new study reveals that one in four CEOs are actually planning to increase their advertising spending this year. PWC surveyed leaders regarding their spending plans, and the focus is...

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ppc-google-sidebar-ecommerce.jpg

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

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ppc-google-sidebar-ecommerce.jpg

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

[ad_1] The 2015 B2B Lead Generation Report found that “generating high quality leads is still the top issue for 59 percent of marketers.” Identifying qualified prospects is an ongoing responsibility for companies. And it shouldn’t be taken lightly. Most B2B purchases involve large sums of money,...