[ad_1] Banner blindness affects 86% of consumers today. Ad blocking software usage has quadrupled in the past three years, according to the MIT Technology Review. Only 20% of Facebook posts generated an emotional response, while ZERO ads did, according to a study from Havas Media. Which, for...

01 April, 2016

[ad_1] Businesses are looking at ways to boost productivity There is a theory in management that assumes employees need supervision at every step, because they are inherently lazy and don’t want to work. Businesses which operate under these conditions tend to be supervisor-heavy with control given...

01 April, 2016

[ad_1] Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if those tiny, miniscule elements are the primary...

31 March, 2016

[ad_1] You’re not alone, desks across the globe are filthy March is nearly over, we’re past all of the New Year’s resolution garbage, and many of us remain settled in our old ways. If you find yourself struggling to maintain your composure this early in the...

31 March, 2016
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Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. 

We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. 

30 March, 2016