[ad_1] Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more impactful. Behavioral economics tells us about ‘loss aversion’ mindset. As founders, we hate to lose deals. We hate to turn down...
If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales with it. This is all great, but these posts, unfortunately,...
[ad_1] Your current policy probably won’t cover short term renters If you’re renting out your home through AirBnB or HomeAway, you probably worry about whether your homeowner’s insurance will cover damages or losses from renters. Each insurance company may look at renters differently. You should always...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="42px"][vc_column_text] When you think about Instagram, you think about visuals, its a media based platform after all. The quality of the posts that you put up will be a hugely important factor in order to gain Instagram followers, you...
[ad_1] Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve your conversion rate in a meaningful way. Or, worse, your new pages actually decrease your conversion rate. In your search for A/B testing success, you’ve read...
[ad_1] A 360-degree alternative All you need is your own smartphone and a VR Kix headset and you can start living in a virtual reality world of your very own. By simply placing your phone into the adjustable smartphone tray inside the goggles, you turn the...
The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ... you name it.
[ad_1] If you sell tangible products online, you already know how crucial Google Shopping feeds can be. But did you know that with just a few simple tweaks, you can greatly improve your products’ visibility in shopping feeds and thus get your products viewed (and...
[ad_1] You know the feeling when you plan for the best, taking time to prepare thoroughly, and as you start implementing the plan you see that it… Just. Won’t. Work.So you ditch the initial plan and start to twitch the small details to grasp what...
[ad_1] Let’s talk about #WhyAustin is great, and how it can improve As part of an ongoing series, we’re exploring the business culture and environment in Austin. Everyone knows that over 100 people move to the city every day. Every single friggin’ day. So, rather than...
