[ad_1] Clickbait works. Whether we like it or not.People hate the idea of clickbait. But used properly – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated world.Here’s why clickbait works, along with 10 irresistible clickbait Facebook advertising...

[ad_1] Innovation gets lit The marijuana industry is graduating from its street-dwelling roots. Saavy entrepreneurs are findings ways to revamp distribution, production and marketing of the drug, and investors are taking notice. The Amazon of weed? Forgive me if the “We are the Amazon/Facebook/Uber of X” line is...

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As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done.

As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”

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Content Marketing VolumeWhen content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work.

[ad_1] Twitter introduces #Stickers, should you care? Twitter users will now have a fun way to add some pizzazz to their posts, without using up their 140-character limit. The social media feed has introduced #Stickers. Stickers are images you can use to enhance your photos. Give...

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When people first start doing email marketing, they often assume they need an email newsletter.

"It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.

[ad_1] Not great for its reputation One odd upside to Austin’s Prop 1 saga is that the newly-opened marketplace gave several startups the opportunity to fill the functional void and drum up some brand loyalty from the citizens of Austin. Sadly, one of the companies is...

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With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

[ad_1] Today’s SaaS customers are savvy. Old marketing tactics don’t excite them. And features disguised as benefits are easily recognized. As technology evolves, consumer behavior changes as well. Buyers expect quality products backed by efficient service. This is an opportunity for your business to experiment with new strategies...