[ad_1] There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic to converting more leads,...
[ad_1] Facebook’s June 2016 update to Local Awareness Ads takes measuring the effectiveness of online advertising to the next level.The addition of the Store Visits metric is one of the first ways advertisers have moved to address the age-old question How to measure the real impact...
[ad_1] I can see clearly now I can’t tell you how many times I’ve jumped up in the middle of the night with an idea that would solve all of mankind’s problems only to find out the next morning that my note-taking ran off the page...
Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message. What timing could be better to engage customers than real-time while they are viewing products/services on your website? Let’s discuss an underutilized tool called live chat and see how it can boost your business and give you a leg up on the competition.
[ad_1] So you want to boost your conversions. You’re probably thinking of your headlines, your layout, your copy. You know, the big conversion generating stuff. Maybe you want to try a more attention-grabbing headline, maybe you want to rearrange your layout to follow user eye...
[ad_1] If you use Facebook frequently, you’ve no doubt noticed a lot more videos appearing in your feed over the past few years.Video has added a dynamic element to the Facebook feed that’s hard for marketers and consumers alike to ignore.According to Adobe, shoppers that...
[ad_1] Day in and day out There are many things in life that we may often take for granted. Especially the things we do in our day-to-day lives that we don’t even think twice about. One of those seemingly simplistic things is getting dressed in the morning....
Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.
At the time, it was a bit of a tall order.
[ad_1] Promotion was easy in the 1960s. Advertise on one of THREE networks. The one local newspaper. Maybe one of the few radio shows. Things have changed a bit since then. We’re talking thousands of channels. Multiple devices. A never-ending Long Tail. Not to mention, technological disruption that (a) erodes,...
[ad_1] Your open rates decline. Click rates, falling.‘Subscriber recency’ sets in, resulting in declining performance across the board.So what now?You send more email. And at first, it pays off handsomely. The increased frequency – at volume – works at first. And then? Over optimization. People ignore. Complain....
