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It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

13 August, 2016

[ad_1] Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through a marketing funnel and improving customer...

13 August, 2016

[ad_1] Facebook audiences are like circus guests.Don’t get me wrong. I’m not implying that they’re popcorn-hungry children. But they indeed are on the constant lookout for lions, aka fresh approaches and interesting marketing messages.Which makes us marketers the lion tamer, always looking for new tricks...

12 August, 2016

[ad_1] Rethinking your clutter habits Are you one of those people who has an endless to-do list of mindless tasks like emptying your inbox, decluttering your entryway, or balancing your checkbook? Think about these tasks for just a minute. In each case, the longer you put it...

12 August, 2016
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Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

12 August, 2016

[ad_1] Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money. Engagement is, of course, a fluid concept that refers to a host of metrics, including bounce rates, pages per visit,...

12 August, 2016

[ad_1] In the past few years, Instagram has quickly made its way into a top-ranking social media marketing position, with the majority of businesses signing up for an account in hopes of connecting with their audience there, too.The platform turned out to be a huge...

11 August, 2016

[ad_1] Communication is key Effective and efficient communication has always been a key in business, and soon communications capabilities will exceed what most never thought was possible. Nobody knows exactly when it will happen, or what it will look like, but we do know this — 5G technology...

11 August, 2016
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Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

11 August, 2016