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With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

14 September, 2016
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Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.

14 September, 2016

[ad_1] The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks...

14 September, 2016

[ad_1] Share Tweet Share Share Email What the mind believes One of the most enduring pieces of advice I ever received occurred in the weight room of some long forgotten gym of my youth. While chatting with a veteran of many years of gym-wars, I lamented that I’d never be able...

13 September, 2016
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Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

13 September, 2016

[ad_1] Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core...

13 September, 2016

[ad_1] Share Tweet Share Share Email 3D printing goes gangbusters We’ve seen the success in social websites that offer a platform for user generated content, while engaging the community, like Flickr for example. But there are still plenty of untapped niches that would benefit largely from user engagement; 3D printing to...

12 September, 2016
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Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.  

12 September, 2016