Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.
In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.
[ad_1] We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by “quality”. For example, is there a way to...
[ad_1] Share Tweet Share Share Email The post-Uber apocalypse in Austin We are now several months into the aftermath of Austin’s post-Uber/Lyft debacle, and the question on everyone’s mind has been how the new services will fare in keeping up with demand. Then, a major college football game rolled into town,...
Nostalgia marketing is the advertising equivalent of comfort food.
In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
[ad_1] Share Tweet Share Share Email Oh, the tangled webs we weave Let’s face it, dealing with all of your customer interactions is a lot to handle. The web of contacts, emails, leads, conversions, interactions, complaints, and more is a tangled jumble that can be hard to track, sucking up valuable...
[ad_1] Share Tweet Share Share Email Five heavyweights join forces After moving far beyond their initial industry fame to lead massive teams and companies across America, five digital media pioneers (that anyone in tech, marketing, or communications can name) have come together to form Brain+Trust Partners. “Five years ago, there were roughly...
[ad_1] Share Tweet Share Share Email “40 is the new 30. Million.” In a semi-cryptic tweet, Founder and CEO of Spotify hinted that their sales had already outpaced Apple’s, stating, “40 is the new 30. Million.” While Spotify hasn’t officially confirmed they’ve reached the 40 million subscribers mark, they did...
[ad_1] There isn’t just one reason your campaign is stagnating. There’s MANY.Even the slightest problem at any stage, from the offer to the ad relevance, headline, page layout, CTA, and more, could cause bottlenecks for new customers.The good news, is that spotting and fixing these issues...
[ad_1] Share Tweet Share Share Email Ordinance opens doors This year, the Austin City Council approved the Fair Chance Hiring Ordinance, affording ex-criminals a better opportunity to secure jobs. More than an ordinance, I believe it is a move in the right direction to eliminate social injustice among those who have...
[ad_1] It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content...
