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Website uptime -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... there's always the looming possibility that it might. 

It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut -- from "taking it in stride" to "totally losing their minds."

16 December, 2015

[ad_1] The eCommerce marketplace is competitive. And every SaaS wants to be seen and heard by potential consumers. However, what if I told you that the competition isn’t external, but an internal problem. Yes, your team may be losing clients from failure to optimize your website. In...

16 December, 2015

[ad_1] Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies could reach consumers who’d already demonstrated interest in their...

15 December, 2015

[ad_1] The Internet caught some feels Chances are if you’ve been on the Internet in the past month, you’ve seen people discussing the changes Twitter recently introduced. In case you missed it, Twitter has removed share counts. Twitter took to their blog in October to announce...

15 December, 2015
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List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

15 December, 2015

Leads from outbound marketing (email prospecting and paid ads) are flowing, CPAs are dropping, lead quality is improving, but deals aren’t closing. Time to freak out? No.Time to turn off advertising? Probably not.Time to go back into stealth mode and stop selling? NO! There’s no better...

15 December, 2015