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No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

[ad_1] We can all be a bit scatter-brained How many times have you been out to lunch and walked off without your wallet, keys, sunglasses, or other personal items? At least once, right? I lose my keys often. It doesn’t matter how many times I remind...

[ad_1] CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean? And how do you know if you...

[ad_1] Rite Aid takes on beacons in a big way Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers...