[ad_1] More than just beauty brands Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with influencers for content creation and promotion. Teva, ShopStyle and Dr. Pepper are just recent examples of...

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There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

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funny-social-posts.jpeg

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

[ad_1] CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I want to dive...

[ad_1] What if I told you that the most important element of your Kickstarter campaign isn’t your prototype?On the all-or-nothing platform of Kickstarter, spending money on Facebook advertisements doesn’t just feel overwhelming: it feels downright scary.With all the horror stories of failed campaigns, the last...

[ad_1] More than just making ends meet Small businesses are the heart of America, and they are also the core of a stable economy. It is in our best interest to support our small business network. Our local economy is composed of people just like you...

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This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and ... well, you get the point.

Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two, of course. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.

[ad_1] Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Basically they’re doing a bunch of stuff...