[ad_1] This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app pages, it gets more complicated...
[ad_1] Last year, Instagram hit 400 million users, and there’s no sign that user growth is slowing down any time soon. It’s an already huge market, and if you’re not advertising there, the right time to start is now—in 2015 only 36% of marketers were...
[ad_1] Your alternate timeline Do you ever wonder how much that stock you could have invested in years ago is worth today? Perhaps that Apple stock you thought of investing in around say, 1998, before Apple came out with colorful Macs, iPhones, and became the powerhouse...
[ad_1] Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and...
[ad_1] Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and...
[ad_1] Analytics. It’s at the heart of every conversion optimization strategy and online business decision we make. But some studies are showing an ever-increasing gap between the information key-decision makers want, and the actionable insights needed to drive business forward. The question then becomes, where...
[ad_1] Most ad example articles focus on website conversions.Whether that’s product sales through eCommerce or generating new leads for B2B companies.But what if you’re completely dependent on the people around you, coming into your location to give you their money?You need foot traffic, not website...
[ad_1] Bringing out the trolls Internet trolls are still doing what they do best: troll … of course, but this time they turned their attention to cosmetic company MAC’s Instagram account. Recently, MAC cosmetics shared a backstage photo of a beautiful black woman (Aamito Stacie Lagum)...
A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away.
GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity.
[ad_1] Taking search to a whole new level Nearly everyone uses Google. It’s fast, effective, and you can use it on a wide variety of devices. Google has become so commonplace that it has become a verb: “I Googled it and can’t believe what I found.”...
